CAMPAIGNS
VSLAND.
Go Kart Hanoi is the first Kart Racing venue in northern Vietnam, and I was fortunate to accompany them in their final months before they rebranded and expanded to a new location. We created campaigns in both Vietnamese and English to attract customers, as this sport was entirely new to the Vietnamese. It was a challenging campaign, during which we collaborated to organize numerous events, promotions, discounts, vouchers, and gift campaigns. The impact of Covid significantly decreased Go Kart Hanoi’s revenue in the first half of 2021.
To appeal to young people, we worked hard to portray our kart racing track as a fun place—a gathering spot for energetic groups of friends who enjoy sports and photography—more than just a professional racing venue.
Below are my designs for social media ads: Facebook covers and posts, event covers, promotion posts, website ads, and also some moments of our customers that I took and edited at the racing track.
Social Media Posts
Re-branded
The rebranding process for Go Kart Hanoi was particularly challenging because we had only one week in March to complete the new logo, color schemes, and designs for timely implementation. After careful consideration, we settled on the name “VSLand,” with “VS” stands for Vietnam-Speed and “Land” symbolizing a leisure complex comprising karting, indoor climbing, arcade gaming, a food court, and a store. Both the name and English-language designs had to be straightforward for easy understanding and readability by Vietnamese.
We pushed forward with the rebranding and the opening of a new branch due to plans for the international F1 race in Hanoi, Vietnam, scheduled for late autumn 2021. We intended to host the first K1 (karting) race in Vietnam in August, which would have been a significant event to promote the brand and the VSLAND entertainment complex at AEON MALL, the largest shopping center in northern Vietnam at the time. However, due to COVID-19, Vietnam entered a complete lockdown from July to the end of September, leading to the cancellation of our plans, including the international F1 race.
Barricade
The VSLAND karting and entertainment complex is located on the 3rd floor of AEON MALL HA DONG, Hanoi. We need an outer wall surrounding the entire complex that spans up to 5000 square meters, with walls reaching a height of 1.8 meters. The total length of the wall I have designed reaches 87 meters. This is also the largest printed advertisement I have ever executed in my career till now.
Karting Track
