SCHOOL WORKS
Phone Soap.
Bacteria and viruses from nearly any source can be effectively eliminated with a powerful dose of UV light, similar to what Phone Soap devices utilize. Many people are unaware of just how heavily microbes coat our surroundings, or that the dirtiest item they possess is often their phone. We highlight all these microscopic germs to shock people into taking action and thoroughly eradicate them.
CW: SHELAGH MOORE
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Take a look at those boards. They might seem clean, but every cross-check and enthusiastic clap from fans adds layers of unseen dirt. To reveal the extent of this grime, we installed black lights under the glass at an NHL game. During breaks, these lights dimmed sections to illuminate accumulated crud, smudges, and spit that went unnoticed
Throughout the game, different sections were lit up to show attendees the hidden buildup of horrors. At the end, game announcers highlighted the most shocking section, followed by a projection of cleansing flames urging everyone to “kill it with fire” using PhoneSoap.