Dermafirm Vietnam, a subsidiary of the Korean cosmetics group Dermafirm, debuted in Hanoi with a campaign in 2021 across all social media platforms, the website, and e-commerce platforms like Shopee and Lazada. At that time, I served as the Graphic Designer Lead in the Marketing team, and we decided to revamp the brand concept to better resonate with Vietnamese preferences.

For Vietnamese consumers, high-quality cosmetics are associated with glamour, vibrant colors, and a touch of sweetness. Therefore, my team and I independently developed concepts and captured 3 photoshoots below in our home studio setting. Additionally, I designed the website, social media ads, and e-commerce ads.

This campaign aimed to enhance Dermafirm Vietnam’s brand presence and appeal in the Vietnamese market, aligning our visuals with local tastes and expectations.