The rebranding campaign for Closed Casket was recently completed in early 2024, marking a vastly different experience compared to my usual focus on food and hospitality brands. Redesigning the brand identity was quite intense for us, given the incredibly talented and uniquely styled artists at Closed Casket. My colleague Izzy and I divided responsibilities: Izzy handled territory 1 while I managed territory 2, each with its own color palette and design style. Throughout the process, we held frequent meetings and collaborated on edits to refine both versions to their fullest potential.

Interestingly, our client liked both approaches, leading us to combine elements from both territories into the final identity. Below, I’ll share some insights into our creative process and how Closed Casket’s in-house designers applied these elements to their social media designs on Instagram.

Our team:
CD: Patrick Weir
AD: Isabelle Landry

Closed Casket Website | Closed Casket Instagram