The rebranding process for Avenue Group took place in late 2023, and it was one of our more fascinating projects. The client aimed for a brand image that is both simple and elegant, yet exudes the luxury akin to iconic logos like Chanel or Apple. However, it needed to stand out distinctly among the myriad of real estate companies out there. Avenue Group was the chosen name to replace the former JackyMan, intending to lead the pathway to every home for families in Toronto.

The color palette selected for Avenue is particularly intriguing; it captures the essence of city nights, ideal for real estate and interior design contexts while remaining striking for street-side sales signage.

Below are several pages from the brand guidelines we developed, along with images from Avenue Group’s own Instagram.

Our team
CD: Patrick Weir
AD: Isabelle Landry

Avenue Website | Avenue Instagram