The Fourth Agency team completed Tong Mein’s rebranding in about two months during the summer of 2023. Tong Mein, based in Toronto, focuses on health-conscious cuisine tailored for patients and operates three branches, with the newest located at The Well Spadina. The owner, of Vietnamese and Chinese heritage, infuses the food and brand image with a blend of Western and Eastern cultures.

We aimed to position Tong Mein as a health-oriented restaurant chain akin to Freshii and Kupfert & Kim, appealing to all demographics. Hence, Tong Mein’s visual identity needed to be straightforward, employing East Asian typography and natural color schemes.

Below are some pages from the brand guidelines we developed. Tong Mein’s application of these guidelines on Instagram demonstrates a consistent and aesthetically pleasing approach.

Our team:
CD: Magdalene Kan 
AD: Isabelle Landry

Tong Mein Website | Tong Mein Instagram