CAMPAIGNS
Mijor Agency
By the end of 2022, I worked as a freelance AD Lead for Mijor Agency, a specialist in hospitality and lifestyle brands based in Ho Chi Minh City and Phu Quoc Island. One of their notable clients, Mango Bay, was ranked among the top 10 most beautiful resorts in Southeast Asia by The Guardian in 2019. The team at Mijor is youthful, mostly composed of interns from various universities, yet they are dedicated, and we’ve gleaned valuable insights from our managers.
In my role at Mijor, I led a team comprising a photographer and two designers. Together, our focus was on managing visual aspects for three distinct brands: The Home Pizza, Origin 1982 Bar, and Chuon Chuon Bistro. Each brand had well-defined unique selling points, and we delicately infused Vietnamese culture into their identities. Currently, all three establishments are thriving and highly regarded on TripAdvisor’s rankings for Phu Quoc Island, Vietnam.
The Home Pizza
The Home Pizza is arguably the first pizza joint on Phu Quoc Island, Vietnam. What sets The Home Pizza apart is our unique fusion of famous Vietnamese island delicacies with Italian cuisine. You can explore The Home Pizza’s menu here to get a better idea. The restaurant launched with the slogan “Make Yourself At Home” because we wanted every foreign traveler visiting Phu Quoc to feel as comfortable as if they were at home, enjoying familiar dishes while experiencing the culinary excellence of Vietnam.
Below are three highlights from our new menu. My team and I collaborated on brainstorming these enticing dishes and devising photography concepts, promotions, and complementary gifts for the occasion. Notably, we introduced the Một Ổ Đầy Đủ Pizza, also known as the Banh Mi Pizza, offering a novel gastronomic experience. Additionally, guests are treated to a small jar of pepper or fish sauce upon their visit, both local specialties of Phu Quoc Island.
With the right marketing strategies, The Home Pizza has successfully opened another branch in Ho Chi Minh City, the largest city in Vietnam, and plans to open one more in Thailand next year.
Origin 1982 Bar
Origin 1982 Bar is situated in a century-old wooden stilt house adorned with French-style motifs, steeped in history. When designing the bar and its brand identity, we took great care to preserve its unique historical charm. Our approach involved meticulously integrating the original motifs of the ancient villa into all aspects of our designs. We opted to maintain the villa’s authentic Indochine style, honoring its legacy.
We closely supervised the construction of Origin Bar to ensure that every detail—from style and ambiance to colors—aligned perfectly with our vision. Additionally, Origin’s menu is equally special. We curated cocktails using local specialties from Phu Quoc, such as Fish Sauce, Peppercorn, and Pearl Cocktail. Below are the Brand Guidelines that my team and I developed, along with real images of Origin 1982 Bar.
Chuon Chuon Bistro
Just as tourists yearn to behold the panoramic views of Paris from the Eiffel Tower or Toronto from the CN Tower, travelers seeking the essence of Phu Quoc Island are drawn to Chuon Chuon Bistro. We envisioned Chuon Chuon Bistro as a haven for visitors of all ages and nationalities, catering to guests at any time of day. Therefore, when guiding Chuon Chuon Bistro through its rebranding, my team and I focused on crafting designs that were elegant, inviting, and resonated with diverse cultural preferences.
