PORTFOLIO
School Works
One of the most memorable periods in my life was during my time at Mohawk College. Honestly, sometimes I wish I had never graduated—adulting can be quite challenging. College provided me with a nurturing environment for creative freedom without any inhibitions, which is why each of my works reflects a distinct style. The strides I made over my three years of study were particularly significant, and I have never once doubted that I would pursue a career as an Art Director in the future. Bellow are my best advertising samples!
SCHOOL WORKS
BAND-AID.
Nowadays, we understand that emotional wounds can devastate faster than physical ones. It’s especially difficult for someone broken to reach out for help.
That’s why Band-Aid bandages, adorned with words of love, can speak volumes. They serve not just as a remedy, but also as a heartfelt gift you can give to someone dear.
Wrap yourself in a blanket shaped like a first aid bandage, feel its warmth. Don’t worry, Band-Aid will protect you, whether it’s an external wound or an internal one.
SCHOOL WORKS
Harley Davidson.
Winters are hard for Harley owners in Canada. Most have their bikes stored. No rides, no meetups, no tours. Just a cold garage and a bike with a dust-cover on it. We get it. You can’t wait till spring. Well, neither can we. To unite those Harley Davidson owners, we created a unique campaign to support them during their long road to spring.
SCHOOL WORKS
Budweiser.
Canadian molson muscles must have always dreamed that Budweiser – their favorite beer brand, would release a low-calorie beer. And there would be nothing more wonderful if the number of calories that customers have to count after each party is dozens, not hundreds.
But will Budweiser defy the original flavor and make a super low-carb beer? No, we won’t. Instead, we will introduce you a bottle in mini size. You may not get to drink much, but at least you get the best taste.
AD: Erik Klyve
CW: Patrick Fahey
OOH Billboard
Social Media Ads
SCHOOL WORKS
SoundCloud.
Mobile phones have made communication faster and more convenient, but conversations without face-to-face interaction seem to lack emotional expression. Especially in texting, words alone often leave us feeling dull. Something is lacking—no matter how many icons, stickers, or gifs we use.
Thus, SIF was created. I believe emotions can truly be enriched when we can also hear the sound.
SCHOOL WORKS
Phone Soap.
Bacteria and viruses from nearly any source can be effectively eliminated with a powerful dose of UV light, similar to what Phone Soap devices utilize. Many people are unaware of just how heavily microbes coat our surroundings, or that the dirtiest item they possess is often their phone. We highlight all these microscopic germs to shock people into taking action and thoroughly eradicate them.
CW: SHELAGH MOORE
Magazine
Social Media
PR
Take a look at those boards. They might seem clean, but every cross-check and enthusiastic clap from fans adds layers of unseen dirt. To reveal the extent of this grime, we installed black lights under the glass at an NHL game. During breaks, these lights dimmed sections to illuminate accumulated crud, smudges, and spit that went unnoticed
Throughout the game, different sections were lit up to show attendees the hidden buildup of horrors. At the end, game announcers highlighted the most shocking section, followed by a projection of cleansing flames urging everyone to “kill it with fire” using PhoneSoap.
SCHOOL WORKS
Midnight Scream.
“Midnight Scream” is a community project we launched at the onset of the pandemic. The need to release pent-up negative emotions due to isolation is something everyone experiences. Sometimes, the simplest and most primal way for each person to do so is to scream from the heart, rather than play a quick game or listen to meditation music. The feeling of seeing everyone scream together, without inhibition or restraint, makes us realize that our struggles are shared and that we are not alone.
A fun fact from the event: the college’s security monitored and joined in our screams. It seems that a bit of noise can sometimes bring joy.
Social Media
SCHOOL WORKS
SCNIB Foundation
Radio and OOH
Through this campaign, I aimed to revolutionize support for the visually impaired. As technology advances, individuals with disabilities should no longer feel hesitant or pitiful when seeking assistance. Every visually impaired person deserves to be perceived as beautifully as anyone else, and I am committed to meeting this fundamental need.
Social Media Ads
SCHOOL WORKS
Lego.
Toddlers’ body temperatures fluctuate throughout the day, and they can experience sudden fevers that parents may not immediately notice. That’s why Lego Fever was created to address this issue. Imagine taking your child and their toys to a public playground, and with Lego Fever, you can instantly check if any nearby children are running a fever. Reacting to toy-borne pathogens is the simplest way to prevent illnesses for your child.
SCHOOL WORKS
Mastermind Toys.
Children’s toys harbor as much bacteria as our cell phones, if not more. Unlike us, who wouldn’t casually pick up our phones from mall floors and put them in our mouths, our little ones often do just that.
That’s why Mastermind Toys is partnering with Phone Soap’s technology to safeguard our loyal customers—children. We aim for kids to play and develop both mentally and physically in a healthier environment.
CW: Patrick Fahey
SCHOOL WORKS
Tennis Canada.
Love for Tennis comes from the community and can create a powerful influence on society.
Tennis Canada partner up with The Adoption Council of Ontario and Wilson Sporting Goods to help spread the love to the community. Revenue from Wilson customized tennis racquets will be used as a fund to build awareness for the Adoption Council of Ontario.
Bring the love that Tennis is known for, and share it with the world.
Team:
AD: Delaney Borgan
CW: Patrick Fahey
